Trade Program Terms & Conditions


Williams-Sonoma, Inc. To The Trade membership is granted to interior designers, architects, set designers/stagers, home developers and professionals in the hospitality and food & beverage industries.

Please provide two qualifying documents from the list below.

  • Business card indicating your design profession
  • VAT or Company Registration Number
  • Valid membership to a design organization (BIID, IDA, etc.)
  • Copy of design certificate or diploma

We reserve the right to make all membership determinations at our sole discretion. Each professional must individually apply for membership by submitting their individual qualifications. Incomplete applications will not be accepted.

Employees of Williams-Sonoma, Inc. and its affiliates, including Williams-Sonoma UK Ltd., are not eligible for membership.


Membership is not transferable. A membership card can only be used by the named card holder. The named card holder must present his/her valid membership card and valid photo identification in person to receive the trade discount at time of purchase.

Misuse of membership may result in membership termination. Misuse includes, without limitation: use of the trade discount for personal purchases, any resale of merchandise purchased using the trade discount through any retail outlet (e.g., resale on or through any retail or auction Web site or store), reimbursement of trade discount upon merchandise return, transfer of membership, allowing others to use the membership card (e.g., sharing the card with a client), and submitting false, expired or misleading information in connection with a membership application.

Membership Levels and Discount

Based on cumulative 12-month spend, members receive a tiered discount of 10-20% off all regularly priced merchandise at west elm.

With no minimum purchase
Gold Level
With £6,500 in cumulative purchases in a 12-month period.
Platinum Level
With £13,000 in cumulative purchases in a 12-month period.

Gold and Platinum status are granted at the company level, so all members of the same company will have the same membership tier. Purchases (net of returns) made at any of our brands within a 12-month period, whether online, through a retail location or a dedicated Trade Representative, by any registered professional of the same company, will count towards membership upgrades.

Membership status is reviewed at the beginning of each month. If your company qualifies for an upgrade based on previous 12-month purchases, you will automatically receive, via email, a temporary membership card reflecting your new membership status. Your new permanent membership card will arrive in the mail within the following 6-8 weeks. For questions regarding your company's upgrade status, email a dedicated Trade Representative at

Always use your Williams-Sonoma, Inc. To The Trade membership card for making trade purchases. Purchases made without your valid membership ID number will not be counted towards membership upgrades. Returned purchases will be deducted from your 12-month cumulative purchase total.

At all brands, the Trade discount is not valid with any other offer, on sale, promotional merchandise, Outlet purchases, floor samples, purchases of gift cards and eGift Cards, promotional items, gift wrap, shipping and processing fees or taxes. The Trade discount is also not valid on purchases of Away, Bali Shades, Leesa, Pelle, Sapira, Smeg, Sonos and products part of the LOCAL collaborations at west elm. The trade discount is not redeemable for cash. Williams-Sonoma, Inc. and west elm reserves the right to change the list of items not eligible for the trade discount at its discretion. Williams-Sonoma, Inc. To The Trade is neither valid nor recognized at Outlet locations. Members may cancel their membership at any time and for any reason by emailing

Your Membership Status

To check your membership status, please contact a dedicated Trade Representative at or by phone, +1 (702) 360-7147.

Membership Card

Williams-Sonoma, Inc. To The Trade membership cards are provided electronically via email when an application has been approved. Members may be subject to additional terms and conditions indicated on membership cards. A membership card is valid until the expiration date noted on card. Williams-Sonoma, Inc. may issue new cards to members who have made purchases in the past two years and have otherwise fully complied with these Terms & Conditions. Williams-Sonoma, Inc. is not responsible for cards lost, damaged or stolen, or for any unauthorized use of cards. Lost, stolen or damaged cards may be canceled and replaced at the sole discretion of Williams-Sonoma, Inc. upon receipt of the required business documentation. The membership card is not a credit card.


Williams-Sonoma, Inc. reserves the right to terminate a membership or cancel To The Trade at its sole discretion, with or without notice to the member.

Members may cancel their membership at any time and for any reason by emailing a dedicated Trade Representative at or by phone +1 (702) 360-7147.


Williams-Sonoma, Inc. and west elm respects your privacy. Please read the Privacy Policy at

Become a Member Today

Apply now to begin receiving trade pricing at our family of brands.